50
YEARS OF
HERITAGE
ROYCE NEW YORK
CAMPAIGN
At the core of Royce New York it has always been about family and their unrelenting passion for craftsmanship. For the 50th anniversary campaign they welcome a new family of New York City creative & style icons to embody ROYCE’s enduring legacy.
Set in the penthouse suite of the Edition New York, the campaign pays homage to the original location the ROYCE New York workshop and store in Flatiron District.
Featuring: Igee Okafor,Mayela Vazquez, Chun Wai Chan, Felix Kunze, Denise Chingkiat-Harmon, and Adam Hyndman.
Creative Direction & Photography: DJIUN
Film Director: Kat Page
Film: Flávio Melgarejo
INSIDE
THE HEART
OF ROYCE
Filmed inside the Royce New York workshop and warehouse, the film captures the heart of of the brand — the dedicated team of craftsmen and master stampers that take pride in every single product that is created.
ROYCE New York was built on Bauer family’s love of leather, generations of craft, and passion for creating one of a kind gifts.
